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Many world class betting sites are available online. All of these have one thing in common, that being they have passed the firm process required by the U.K. to be granted an operating licensing operate in the country. Although all may be secure and meet requirements outlined by that licensing process, it by no means ensures they meet the requirements needed to be defined as one of the UK’s top online bookies. That in itself is a process undertaken by investigating each in a detail oriented manner to determine which are at the top in their field. Luckily, we do that work for you to ensure you have more time supporting your favourite teams and having the best options when you want to place bets. As you read this article you will understand what is involved in making such a decision.

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How to Determine the Best Betting Sites in the UK

Choosing a betting site in the U.K. seems straightforward and easy to say the least. The UK has strict laws and ensures all betting websites are up to standard before a license is issued. While there might be many to choose from, in no way does that imply they are all respected, or at the top of their game so to speak. Many who select the first betting site they come across usually fail to understand the features and options that could make or break your experience.

The value of service is a significant aspect that can add value to your experience. Key features of this service include a variety of bonuses and promotions for new players as well as for those who have been active members for a while. This is an area that is under constant pressure as new sporting events are promoted to allow people the opportunity to place bets in a favorable manner. This is an important aspect and even though these points are highly regarded, there are still many key features that must be factored into things to ensure a top online bookie site.

Other important features include odds. Many may think these are the same across different betting sites, which is not the case, and therefore makes the odds offered an incredibly important aspect that will be covered later in this article. Users should also consider licensing with the UK gambling commission, betting options, deposit and withdrawal methods and reputation to name a few. All these factors are present with bookie sites, but it depends on how those are offered that matters as it is those finer points that ultimately provide you with the platform that will make your experience much more enjoyable, rewarding and easier.

With the information mentioned above and constant research, we aim to provide the best bookie sites, while ensuring only those who meet our strict requirements will be found here. All those areas mentioned above are considered with each betting site we choose to promote, thereby providing visitors with accurate information. We strive only to offer sites that have surpassed our expectations when it comes to features, promotions, betting options, reputation, licensing and more. By doing this research for you, all you need to worry about is picking winners!

Promotions and Bonuses at Online Bookmakers

Most sports betting sites provide promotions and bonuses upon registration and making deposits. This ensures an advantage from the beginning by adding additional funds to your account. Multiple options are available to choose from with respect to bookie promotions.

As you move forward, you will encounter various promotions. These will differ from site to site but maintain a common theme. The most common is a welcome bonus, given at the time of registration and the first funding of your account. These provide a deposit match bonus, usually a 100% match but this can vary from site to site.

Once a member, users can take advantage of reload bonuses on some betting sites. These are very similar to match bonuses but usually consist of small percentages. However, for most, it would still be a worthwhile option as it means additional funds in your account with which additional wagers can be made. While these are more common that most people will recognise, others can be found and can include special bonuses based on specific events, parlay bonuses, best odd bets and others.

Safety, Reliability and Reputation

Betting sites depend on a good reputation and well known brands are an obvious choice for most players. Many may not have earned a strong reputation, but provide features equal in value to the most well-known sites. Many key factors play a role in creating a safe and enjoyable experience, these are two of the most important factors for most users, and as mentioned above, having great bonuses, odds and player options go a long way to ensuring their reputation remains high among the betting community.

The reputation is also dependent on many other factors that can have a significant impact on success. Since there are so many catering to this market, each needs to ensure all aspects are up to standard and remain ahead of the rest. Reliability of the software used is a large factor, as is world class customer service. Having software that is unreliable will quickly have a negative impact as will customer service that is slow to respond or lacks the professionalism that most customers would expect.

Reliability includes multiple factors that need to work together. Among the most important, the need to offer easy banking options that remain consistent with deposit and withdrawal times. Ease of usage along with the layout of choices, sports types, and site information is also necessary to ensure a reliable betting website where players will feel safe and secure.

Safety will ensure players return and recommend others, but to ensure safety is up to standard, it will require those sites to ensure the latest updates are implemented and best software is in use. To pass the licensing test, these aspects already need to be in place but to be known as one of the best betting sites in the U.K. the site needs to remain up to date and monitor activity while having quick responses in place for any suspicious activity. Betting sites need to confirm identification checks and player verification while also providing easy registration.

Betting Options and Odds for the UK Market

From a player’s point of view, the betting options and sports offered are the most important. No sense is checking for licenses and banking options if they do not provide the games you would like to bet on, which is the first thing most players choose to check up on. Betting sites need to ensure their target market is covered with all matches and odds displayed on a single page for each sport. Future events need to be up to date and game times have to be displayed. Major betting sites provide bets for all sports, which allow the user to find the games they want and have the option of exploring a new game type.

Betting with a site offering all these options will already ensure safer gaming as they are more established and organised. Having live match updates and in-game options will allow bets to placed while the game is played. This requires the site to be updated and provide accurate information as odds always change depending what happens in the match. Having software that provides up to date odds while using the correct method to place bets will ensure you get the best deal along with all the other factors mentioned above. Some sites try to increase their edge, meaning the player takes on more risk for no additional gain. A fair spread for the bookmaker is implemented with most major sites that provide a fair betting opportunity for users with fair odds and accurate information.

Using a betting site with more options will offer players the ability to wager on more games. Some bet sites only allow a few bets to be placed at a time, forcing users to register with multiple sites to cover all their needs. However, with bigger sites, you will have greater limits to ensure all sports and bets are covered with a single site. This benefits the players as banking costs are lower, unique bonuses are applied and winnings are all paid to a single account, meaning no additional waiting periods or delays.

Depositing & Withdrawing at Sports Betting Sites

Respected betting sites provide a broad range of banking options that can be used to deposit and withdraw. These include bank transfers, credit cards and a wide variety of online wallets. Users need to ensure their preferred banking method is supported with both deposits and withdrawals as some sites might not approve all banking options for both transactions. Players also need to ensure fees are within reason and that additional fees charged are clear. The most respected online wallets include Neteller, Skrill, Eco Card and Ukash. With credit cards and bank transfers, users might find waiting periods and higher fees apply to both deposits and withdrawals.


The information presented above will provide readers with a fair amount of knowledge when choosing a respected betting site, many betting sites will never make it onto our list of our recommended UK sports betting sites. We strive to provide readers with respected sites and offer detailed information about each site we mention. Reading our reviews will provide detailed information about what matters about the betting site and all other features they provide.
A few years ago bookies were seen as negative due to trust-ability and reoccurring problems. However, today there are many sites with amazing reputations providing users with legit betting options, wonderful bonuses and the ability to wager on live games. This trust is enhanced when the site provides accurate information, fair odds, and expert support.